2 Ways To Use Direct Mail

Direct mail is a topic that not a lot of people want to get acquainted with. But for those who pursue direct mail, you should know that it’s a very good way to earn a lot of money quickly in your business. Direct mail is one of those strategies that are legendary, and still work today using the same principles based on decades ago.

Now there are some ways that you can add “bells and whistles” to your campaign to make it even more effective and boost your conversion rates, and it’s something that you should consider using if you want to make a lot of money with direct mail in your business.

So how can you make money with direct mail? Well it’s simple really. You can use it in a variety of ways. Here’s the first way:

1) After you generate a lead

When you run an ad and the purpose of that ad is to generate a lead, you will want to send your leads your package that intended to close the sale for you. Direct mail done this way can lead to incredible conversion rates. If you continue to use mail to your leads for up to 12 months, you will find that you can achieve conversion rates near 10% as opposed to the national average of just 1%.

The trick here is to generate a lead first. Once you have that lead, contact them on a monthly basis until they buy or if they tell you not to contact them anymore. Here’s another way to use direct mail:

2) Renting a mailing list

For most big businesses, this is where they obtain the names of people to mail to. The average response rate for this form of direct mail is 1% – so you see that there is a chasm between this form of direct mail, vs the other form where you generate a lead first.

The cost for the leads that you acquire can get quite expensive. Most list owners require a minimum of 5000 names to be rented before they release their list to you. This is just a general list of customers, but if you want to get more specific, you will have to pay more. Here’s an example.

Suppose you go and rent 5000 names, and you ask to have only people who are from California or Texas, who earn over $50,000 a year, who are all males, who has a Visa card, and who just paid the list owner $300 within the last 30 days. A list like this will be expensive, but because of the targeting that you are doing, your chances of having a direct mail campaign that succeeds will improve.

These 2 forms of direct mail marketing are something that you need to think about the next time you plan on rolling out with an advertising and marketing strategy. Make sure the intent is clear, and that you’re firm with your decision. This will give you the greatest chances of success in your business.

Good luck with using these tips to earn more money in your business today.