Direct Mail Marketing: How Can You Reach New Customers?

Recently credit card companies discovered that direct mail marketing will work for their advantage. They also found out that the best way to be able to reach new customers is by direct mailing. According to a recent survey, 77% of consumers who were not customers before were already driven online. Before, credit card companies spent a lot of money for their massive marketing through T.V. and radio advertisements. But now they turn their heads to direct mailing campaign.

With direct mail campaign, credit card companies know that they can reach every place in the globe with lesser cost. They are now targeting new high school graduates or college freshmen. They know that a college student is very much eager to have a credit card in their wallets and the response rate from a college student is very high. As soon as they have graduated high school, college students are now receiving credit card offers through mails. And in most cases almost all college students whom they offered credit cards applied within months of mailing.

For smaller business, this is how direct mail marketing works for them. Let’s say that your products are golf gadgets:

Step 1:You should determine who purchases golf gadgets

Your product costs so much and mostly only men purchase golf gadgets. Clients aging between 30 to 45 years old with an annual net salary of $80,000 or more are the only ones who will most likely buy your products.

Step 2: You should determine the locations of your clients.

Your target clients should probably live in nice exclusive subdivisions or villages or have houses with values greater than $200,000. You can get your list if you will go to directories and gather contact information of those people who live in places like this or those people who live near golf courses.

Step 3: You should determine how many mailings

You should always plan ahead on how many mails you are going to send and when will you send them. Your golf gadgets are expensive items and usually if you are selling expensive items, it needs longer time for you to generate sales. This only means that you have to send more mails in order to be noticed by your targeted clients. The secret to generating more sales is that you should let your clients see your advertisements often. The more they see your advertisements the higher the possibilities that they will purchase your products.

Step 4: Consider your Design and Printing

Almost all of the printing houses have in-house designers that will assist you in designing your mailing piece for your targeted clients. When the design is already done the printing house will now print your mail piece. But, before you proceed in printing your mail piece, you should review and be sure that all texts are printed correctly. Check the grammar, the spelling and check if the design is pleasing to the eye.

Step 5: Start Mailing your Mail Piece

After printing your mail piece you are now ready to start sending your mails to your targeted clients. Let the mailing house do the job. A mailing house is a service provider who handles the addressing and the sending of the actual mails. They can deliver your mail piece in volume in a certain area by just giving them one address and the mailing house will deliver all the mails surrounding the area.

Using the services of a mail house is a much cheaper choice compared to sending mails individually through a post office. There are a lot of mail houses that can help you send your mail piece. Choose what is best for you.

Easy Money From an Affiliate Marketing Network Program

There is an incredible amount of work and effort that goes into a high profit marketing campaign. As any really successful and actively involved affiliate marketer will tell you, making a lot of money in this business requires hard work and a good sense of direction. While you must put forth an effort to succeed in Internet marketing, working smart brings you to making money faster than plain old hard work. This is where a good sense of direction becomes really valuable. If you don’t know what you’re doing, no amount of hard work will ever pay off. To simplify the complexities of this fabulous money making industry you would be wise to join an affiliate marketing network program.

Are there advantages to working with a team as opposed to being independent? Members of affiliate marketing network programs have constant support and knowledge bases in place. The independent marketer only gets support from the providers of different tools and services they use to build their business. Ultimately, having the support of the network and all the tools and info you need at your fingertips makes you task so much easier than trying to do this on your own.

Not everyone is suited for braving the journey of being an independent affiliate marketer. There is so much money to be made in the affiliate marketing arena online that there is plenty of profit available to both the independent enterprises and those who work within an affiliate marketing network program. Many people who would enjoy the financial rewards to be gained in marketing do far better as a member of a network. When you weigh the options between the two sides of marketing approaches, the benefits available in a marketing network program are a bonus of great proportions.

Your support team will walk you through affiliate marketing one step at a time, in the right order. That’s one of the dilemma’s new marketers have when operating independently. Knowing what to do when is very important. Applying thorough research to target market knowledge must be done properly if you are to see a fast line of revenue appear. When you become a part of an affiliate marketing network program, you aren’t struggling through figuring this all out on your own.

The process of putting together a campaign and building the necessary websites and ads is vital. Good design and directing the visitor to the action you want them to make has to work from the day the campaign goes live. Yes, independent marketers do launch campaigns and by watching results like a hawk they see where to change things to get better desired results. As a member of an affiliate marketing network program you’ll have the advantage of building flawless marketing campaigns right from the start.

Everything you need to create a fast payoff is right where you need it in a marketing network. From keyword lists and niche market measurements to website design featuring well written content, beautiful ads and imagery is obtained simply by accessing the membership areas. Without a doubt, you will be able to make money far faster as a member of an affiliate marketing network program. It should be very simple to see how much time consuming work is already done for you. If that isn’t working smarter, I don’t know what else you could call it.

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What You Need to Know About Non Directional Trading

In forex trading, there’s always something interesting about forex options that attracts millions of people to invest in this kind of market. There are a lot of reasons as to why this method of trading has been rising to the peak of popularity, but the main reason is that, this method is very simple and easy to deal with. It gives traders a lot of trading options based on their portfolios. The forex options trading is a part of non directional trading where traders can easily make money no matter what the situation of the market is. If you’re planning to enter the forex market, here’s something you need to know about non directional trading.

Ideally, non directional trading is recommended for beginners since the risk is very low. Through using forex options, beginners can immediately start trading upon choosing the currencies that he thinks would suit his every need. When currencies are already chosen, the strike price is then considered and the expiration date of the forex option will then be settled. When the forex options expire, forex traders can start to buy and sell the options depending on the currency prices in the market.

What is good about this method of trading is that, it has a very high profit potential with a very low risk level. First time traders can start earning money without the fear of losing their hard earned money because they are assured that even if they do not succeed on their first attempt to trade, they would not lose much.

Timothy Stevens is a Forex Options Trader who owns [http://www.NonDirectionTrading.com] – He has helped hundreds of people on Trading Forex with Options.