2 Ways To Use Direct Mail

Direct mail is a topic that not a lot of people want to get acquainted with. But for those who pursue direct mail, you should know that it’s a very good way to earn a lot of money quickly in your business. Direct mail is one of those strategies that are legendary, and still work today using the same principles based on decades ago.

Now there are some ways that you can add “bells and whistles” to your campaign to make it even more effective and boost your conversion rates, and it’s something that you should consider using if you want to make a lot of money with direct mail in your business.

So how can you make money with direct mail? Well it’s simple really. You can use it in a variety of ways. Here’s the first way:

1) After you generate a lead

When you run an ad and the purpose of that ad is to generate a lead, you will want to send your leads your package that intended to close the sale for you. Direct mail done this way can lead to incredible conversion rates. If you continue to use mail to your leads for up to 12 months, you will find that you can achieve conversion rates near 10% as opposed to the national average of just 1%.

The trick here is to generate a lead first. Once you have that lead, contact them on a monthly basis until they buy or if they tell you not to contact them anymore. Here’s another way to use direct mail:

2) Renting a mailing list

For most big businesses, this is where they obtain the names of people to mail to. The average response rate for this form of direct mail is 1% – so you see that there is a chasm between this form of direct mail, vs the other form where you generate a lead first.

The cost for the leads that you acquire can get quite expensive. Most list owners require a minimum of 5000 names to be rented before they release their list to you. This is just a general list of customers, but if you want to get more specific, you will have to pay more. Here’s an example.

Suppose you go and rent 5000 names, and you ask to have only people who are from California or Texas, who earn over $50,000 a year, who are all males, who has a Visa card, and who just paid the list owner $300 within the last 30 days. A list like this will be expensive, but because of the targeting that you are doing, your chances of having a direct mail campaign that succeeds will improve.

These 2 forms of direct mail marketing are something that you need to think about the next time you plan on rolling out with an advertising and marketing strategy. Make sure the intent is clear, and that you’re firm with your decision. This will give you the greatest chances of success in your business.

Good luck with using these tips to earn more money in your business today.

Don’t Market With Postcards Before Finding About Every Door Direct Mail

Do you currently mail postcards for your business? This program can save you thousands over the course of a direct mail campaign. Every Door Direct Mail is changing the way that businesses market with postcards by allowing them to mail postcards with no mailing address. Do you want to make sure that every one of your neighbors know about your company? If so, this program is perfect for you.

Every Door Direct Mail Retail program started in March of 2011 and it allows US businesses to bring their marketing material to their local post office and mail for 14.2 cents per postcard. Previously to the start of this program the post office would charge 44 cents for a stamp. This new price equals a 66% savings off the cost of that stamp. Best of all, customers do not have to buy a mailing list or pay a mail house to prepare the mail for them. Never before has it been so easy for businesses to mail to their prospects.

The post office has created a website for EDDM that will allow you to target your address and pick all of the mailing routes in your area. Once you have decided which routes to mail, and print out the paper work from the website. Call up a printer and send them your artwork to print. Once you receive your printing back just bundle your postcards in increments of 50 and place your facing slip from the paperwork you received when you pulled your routes from the USPS site.

From there, take the paperwork and the printing to your local post office and your mail will be delivered within two days!

It really is that easy for customers to use the Every Door Direct Mail program to create mailing campaigns that are effective and inexpensive. We recommend putting an offer or a coupon on your postcard mailing and that way you can track the responses and value that you receive through the EDDM program.

Also, we recommend full color printing because that will give you the best bang for your buck when marketing to local businesses. Full color printing is less expensive than it has ever been before. This is a great time to use color printed postcards to market your business because the costs are lower than they have ever been.

We are confident that you will receive great value from the Every Door Direct Mail program should you choose to go the route of postcard marketing for your business.

A How to For Real Estate Broker Marketing

As real estate broker marketing is one of the essential things for you to do. This is what will increase property exposure. Consistence is important when you are distributing the materials, which will alert others to the services offered as well as the existence of the business. While you are choosing among the many marketing materials available you want to choose the ones that will work best.

There are a few things to keep in mind before you go and buy any kind of real estate broker marketing materials. Signs for the open houses and for the listings are important for marketing of houses, so they are something to think about for the times that you are selling. Otherwise, you should have magnets for the vehicle you drive in order to advertise the services that you offer.

Reaching others is something you can do by many different ways, such as online. Potential clients and real estate agents are the people that you will reach through your real estate broker marketing. You want to reach as many people as possible and can do this by things such as promotion materials and direct mailings as well.

With real estate broker marketing, selling will involve the use of signs on properties in order to draw attention to them. The signs should use bold letting and have appeal. Place banners and signs for open houses in an area that others can easily see them.

As part of real estate broker marketing, direct mailings are another aspect to utilize and should consist of things such as door hangers, magnets, business cards as well as other marketing materials. Agents are someone to advertise to and when you are selling you will definitely want to advertise to those who are potential clients. The materials you use should have a message, which is clear and easy to see.

Online is one area that will open up a whole other arena for your broker marketing, while giving you access to a whole other area of customers. When you have a site, you should have a person that is a professional create it, so it will be easier for you and a customer to use. With this option, you will also have access to the ability to send electronic mail too.

Use a variety while working in real estate marketing. As a broker, you are sure to sell at times and should always offer services to agents.