Direct Mail Marketing – It Still Exists?

People have grown accustomed to giving and receiving emails that they have probably forgotten that the original form of electronic mail is simple mail. Thanks to the power of the Internet, advertising through snail mail has been replaced by advertising through email. However, there are still some people who patronize direct mail marketing so we might as well talk about the advantages and disadvantages of direct mail and how one may benefit from it in the world full of modern innovations and technology.

Old Fashioned Advertising

Direct mail marketing is now considered to be an old fashioned kind of advertising because not only is it time consuming and expensive, it also adds bulk and mess to the recipients life.

Direct mail marketing usually involves CDs, advertising circulars, catalogs, pre-approved credit card applications, and other commercial merchandising stuffs that aim to make the customer bite the bait.

Although direct mail marketing may have been an effective way of generating more revenue for a business in the past, it is becoming out of place in a world full of new gadgets and technological innovations.

Direct mail marketing may have clicked with people in the past because Internet has not yet been born or used as a way to grab more customers or clients. Nowadays, internet network marketing is a more popular and preferred way to earn money. Not only is it faster and easier, it also costs less than the traditional direct mail marketing.

Advantages For Direct Mail Marketers

Direct mail can be personalized and tailored to the needs of each customer, especially if the customer has already transacted business with a certain company in the past. Advocates proudly argue that direct mail marketing is very efficient in the use of advertising dollars, gets responses that are easily measured, highly selective, targeted, and personalized, flexible and can easily undergo high quality production.

However, more and more people are realizing that the positive features of direct mail marketing can easily be equalled or even topped off by internet network marketing! Environmentalists are also pro-internet network marketing because through email marketing, less papers are used – meaning, less trees are cut down and destroyed.

Come to think of it, a big percentage of paper usage has been traced up to companies or businesses who send out mail advertising in bulk. The current trend today is to ditch direct mail marketing and just focus on maximizing the power of internet network marketing.

Perhaps the greatest disadvantage of direct mail marketing is the waste that it produces. People who receive snail mail advertising would usually just read or browse the advertisement once and then throw it away after. Environmentalists are actually a bit relieved these past few years thanks to the rising popularity of internet network marketing.

Out With The Old, In With The New

If you want to be successful in marketing your business, you might as well ditch the old fashioned way of marketing. Do not waste time sending snail mail advertising to your prospect clients. Direct mail marketing is already in its twilight years. You can make successful marketing waves right at your very home, without having to go to the postal office! You just have to know and harness the art of internet network marketing and you’ll be all set to fulfil your dreams and be a successful entrepreneur.