How to Get Started in Online Marketing – Go Back to School

Whether you own a traditional brick and mortar business, or whether you are making a go of business online, you will need to learn how to use some of the latest tools of the trade to market your business on the internet.

Yes, even business owners with a physical location need to have a virtual presence. Why? It makes simple sense – that is where the business is coming from more and more as our technology-saturated youth become prolific consumers themselves.

So how do you get an education in online marketing? Will you need to go back to school for something like that?

In a word, yes. You need to educate yourself on the tools available to you online. Whether you are looking to launch a social campaign using free media, or a full-blown pay-per-click Google AdWords campaign, you need to look before you leap. The consequences of jumping off too soon could be thousands of wasted dollars with very little or no return.

So where do you go to get this kind of information? There are a number of really good resources out there, some are free, and some cost hundreds, even thousands of dollars. Over the coming weeks we will be taking a look at a number of these opportunities. We do not necessarily endorse any one of these, we simply make them available to you as a resource, you can do your own homework and decide if it will benefit you and your business. We will give you tips, though, on what we feel are valuable resources (of course, we wouldn’t include them if we didn’t think they were valuable), and we will tell you which ones are free and which ones will cost you money.

So where do we start?

Tonight we want to point in the direction of a brand new start-up opportunity, and we have a good reason for this, which I will explain momentarily. A site called theTRAFFICplan was just launched last month by creators and long time internet marketing entrepreneurs Jeff Long, Bob DeCecco and Franco Gonzales. Together this trio brings more than 40 years online marketing experience to the table, and they are building what is likely to become one of the internet’s premier training and development sites.

Currently the site has two membership levels, Basic and Premier. The basic level is free, and offers a wealth of information on various online marketing opportunities, including social medias such as facebook, MySpace, Youtube, Twitter, Blogs and many others, as well as paid sources of advertising such as pay-per-click, banner advertising and more. The training is offered both in online printable and recorded media, as well as through various live webinars and conference calls. The basic information that exists on the website today is only a precursor of what is to come as the site grows and expands, adding valuable materials in all forms of online marketing. And remember, all of this information is free to the basic members.

The premier level costs a little bit, and depending on the plan you enroll under you could pay an initial fee with an ongoing monthly subscription fee, or right now during their Grand Opening phase you can lock in a lifetime membership for a one time payment. The premier level content is still in the development phases so it is sparse on the site at this time, however, the benefits are worth considering. For example, future co-op advertising leads will be shared among the premier members, thus driving additional members to their primary business opportunities. The premier membership also includes the printed and media resources: Social Profit Streams 101, 201 and 301. These comprehensive manuals and training videos are designed to teach the members everything about Web 3.0, a unique combination of online marketing and social advertising.

The concept is simple: users, whether free or premier members, can help direct traffic to the site, providing a valuable resource for all would-be internet marketers. On the site they can also provide information to their referrals about their primary business opportunities. Many people who are looking for online marketing resources are also looking for the product to promote. The members also receive a commission from theTRAFFICplan when their referrals purchase any of the site’s materials.

In addition, the members can enroll in multiple free affiliate programs promoted by the site, and gain additional streams of income through affiliate sales of additional web marketing resources. And this is the primary reason we chose to highlight this opportunity ahead of all others: even the free members can earn a profit using this system. Free members can earn commissions direct from theTRAFFICplan site, from its affiliates, and through the promotion of their primary business opportunity – and all without ever investing a single penny. Of course, premier members earn higher commissions, but we think this is a stellar and (as far as we know) absolutely unique opportunity for beginners to the online marketing business to both learn and earn without risking anything.

Of course, there is always a risk to that approach: invest nothing, gain nothing. In other words, when someone is handed something for free they often do not treat it as diligently as they would something they had to work for. So, my question is, with such a tremendous opportunity in front of you, will you strike while the iron is hot, or will you sit back and wait to see what develops, and very likely miss the golden opportunity? The choice is yours. Be sure to check back with us over the coming weeks as we explore more of what the web has to offer serious online marketers and entrepreneurs.

Are You Making These 3 Common Mistakes With Your Massage Marketing?

Most massage therapists are rather nervous when it comes to marketing. They’ve spent money on various bits of marketing material or a website and seen very little results from it. In fact, there are very few MT’s out there who’ve really got to grips with making their marketing effective.

However, like most things, once you know a few simple steps to take and what you need to avoid, it’s actually extremely simple!

Here are a couple of common mistakes you’ll want to avoid, so you stop throwing your money down the “marketing mistakes drain”.

Mistake #1 – Trying To Sell The Features Of Your Massages
I’m sure you’ve heard the phrase “sell the sizzle not the steak”…. well the same goes for your massage business.

What benefits do your clients get from your massages? Because that’s all they care about!

Most MT’s try to sell their services on the features instead of these benefits. If you have a look at a few massage websites in your area you’ll see things like: “Helps improve your lymph flow”

The only people who know, or care about, what you’re saying are other MT’s. Joe Public, your target market, almost certainly has no idea what you’re saying. They just want to know if you can help them with a problem they’re having and what results they’ll get.

Solution – Avoid telling people how you do things and instead tell your audience what you can do for them, what the results will be and what’s in it for them. Answer the question “so what?” for your audience.

Mistake #2 – Trying To Be ‘Clever’ With Your Massage Marketing
I’m sure you’ve seen an ad on TV or in a magazine recently that made you wonder what exactly it was they were advertising!

A lot of big companies use this type of marketing and waste a lot of money doing so. When you have limited funds, as in a small business, you need to make sure your marketing is geared to getting you clients.

Anything else is purely noise. This includes fancy graphics, logos, letter heads and the look and feel of your marketing material. If it doesn’t add to your message and make your target market want your massages more, then it’s irrelevant. It’s as simple as that!

Solution – Give your audience an offer they can’t refuse, that solves their biggest problem and put it in language they can understand.

Mistake #3 – Using Marketing You Can’t Measure The Results Of
I’m sure you’ve done some marketing in the past for your business and wondered whether it was worth the price and effort or not…

You need to be able to measure the results of all of your marketing materials. Otherwise, how will you know if you want to repeat it again, or whether it was actually worth the time or money you put into it.

Solution – Use direct response marketing where know exactly how many people have seen your material, how many people book a session with you because of it.

Direct response marketing, is really the only sensible marketing for an MT. It has all the elements of:

* Building a relationship with your audience via a story they can relate to emotionally

* Giving them value so they understand more about their problem and what they need to do to solve it

* Speaking directly to them (instead of the usual egotistical “it’s all about me” marketing)

* Providing a clear, concise call to action so they know what to do next to solve their problem

* What benefits they’ll receive by having massages from you

If you avoid these 3 common mistakes in your massage marketing, you’ll soon know exactly what marketing materials you want to spend your money on because you’ll know precisely how effective it is… And frankly, who wouldn’t invest $47 in something that was going to make them $100+ ??

You want massage marketing materials that get people to actually call you and book an appointment. To find out how to do this request the free 7 Steps To Instant Clients program from Massage Marketing Made Easy.

The Use of Links on Email Marketing

One of the key elements that generally helps to distinguish direct marketing campaigns from advertising is the fact that a marketing campaign seeks to provoke an action more or less immediate in the receiver. Naturally, email marketing is quicker to provoke an action in the receiver because of its interactive nature. The response from the receiver is immediate.

The most common reaction elicited by email marketing is expressed by clicking on a link or an icon. Some responses may even involve calling a 1800 number or request some vendor to call back. The main goal of email marketing is leading people into acting. There are various techniques that email marketers use to encourage people to click on a link or to send emails.

The main action in email marketing may be implicit, but the receiver of the email needs to feel attracted to clicking on icons. This can be done by the use of the appropriate trigger words or a series of appealing images. It is a proven fact that when a piece or advertisement has the “click” in it, it draws attention to it and therefore increases the amount of times it is clicked.

Email marketers use their creativity to come up with new words and terms every day in order to encourage the customer to want to know more about the product.

Clicking is everything in an email marketing campaign. Marketers want their customers or receivers of the information to click in the different links in the text. For this purpose, it is the job of the marketer to make sure that the links are easy to follow and prompt the site that contains the information they want.

Studies have shown that in an offer for a product using both an image and some text with a link, the link text records the most clicks. If the offer relates to a specific product, you can also insert a direct link to the product, which will avoid the user to go through the preliminary pages.

There is a proliferation of the usage of links in email marketing. If the message is relatively long, do not hesitate to increase the presence of a link within the message. It is always to offer the user a link to visual range and a mouse, without recourse to the lift frame is necessary.

The use of an accelerator or incentives in email marketing. As in traditional direct marketing, an accelerator in the form of a bonus or gift reserved for first responders or linked to a deadline for response is a technique to increase response rates.