A View of Your Business Marketing Future

Let’s imagine…

….how your new website will serve you…

… after it has become a highly optimized, direct response website.

Because of your targeted search engine optimization, a potential customer sees your site within the top 10 results on Google, Yahoo or Bing. Clicking on the link, they are taken to your highly informative and interactive website. They discover your new blog with its weekly updates provides just the type of information they need to receive on a recurring basis. So, they sign up for your RSS (Really Simple Syndication) feed.

Next, they see the offer of a report, tip sheet or ecourse that provides exactly the guidance they need. To receive this product, they complete your response form. This form gathers their name, the entity they work for, a phone number and an email address. Upon completion of the form, they automatically receive the report through your auto-responder. The message tells them to be watching for their first copy of your newsletter, and lets them know they will receive notice when new information is uploaded to your website. Part of this new information will be the notice of the weekly blog post. Since all of this is automated, simply by the potential client completing the form, all of the rest occurs without intervention by your staff.

One more step takes place automatically. A designated person on your sales staff is automatically notified that a new potential client has registered. A prepared email from that staff person is automatically sent to the new registrant thanking them for requesting the report and providing personal contact information. Within 24 hours, one of your sales persons places a follow-up phone call. That call is the first time human intervention takes place. Everything up to that point is automated.

Key Components

The cornerstones of today’s internet marketing efforts include:

  • A fully search engine optimized, direct response website.
  • An active blog.
  • An email campaign.
  • Article and video marketing.
  • A well-rounded social media marketing campaign. Coupled together, these interwoven pieces will exponentially increase your market share.

Measurable Results

Internet Marketing is the only type of marketing able to provide detailed tracking information. Tracking is also available within your email marketing system. With a full service email marketing system you know how many of your messages reached their destination, and if there are any links within the body of your message, you can track how many clicks that link received. Your system will also track how many email addresses were undeliverable and if anyone made any complaints against your email marketing program.

Article and video marketing will increase your page rank in search engine results while also increasing your Know-Like-Trust (KLT) factor. Social media marketing exponentially increases your KLT factor while simultaneously providing a platform for viral marketing that reaches into markets you would probably have no other way of reaching.

What To Know Before You Buy Swordfish.

##1. Buy swordfish that is fresh

-You should always buy swordfish from swordfish suppliers that are fresh.-It’s important to know the difference between frozen and thawed before you purchase it, as well as where your fish was caught if possible. If you are buying from a market make sure there are no freezer burn marks or ice crystals on the fish that you buy because that means that it was frozen and refrozen.

-If you can see ice crystals, don’t buy it.-Make sure the swordfish is a nice pink color. If there are veins of brown or gray in your fish then do not buy it because this could be an indication that the meat has began to spoil..

##2. Look for swordfish with bright red flesh and firm texture

Look for swordfish with bright red flesh and firm texture. A firm texture and bright red flesh makes for good quality swordfish. Anything else would mean that it is not good enough to buy. If you can’t tell if there isn’t much information available about where thewas caught if possible., make sure there are no freezer burn marks or ice crystals on thethat youbecause that means thatand refrozen..

Due to their very high price, you can even get scammed by people who try to pass off some other type of fish as swordfish by cutting it into fillets. If you ar enot an expert you may not be able to tell the difference. To avoid this, make sure you know exactly what swordfish looks like and check for any inconsistencies in size or coloration of the fillets.

This is also one of the reasons why you should always buy your fish from a trusted vendor or from a fish market. You can always ask the vendor about where they get their swordfish and how it is shipped to them. The more you know, the easier it will be for you to tell if someone tries to scam or pass off another type of fish as swordfish.

Swordfish are also very sensitive to heat, so they should be cooked as quickly as possible.

##3. Avoid buying swordfish that has a fishy smell or looks too dry, slimy, or wet

-Discolored fish, dull flesh or brownish meat are indications that the fish is spoiled.-If you see white streaks in your swordfish then do not buy it because this could mean that the fish has begun to spoil and will taste bad when cooked. In addition it can cause severe illness if consumed.

-A swordfish that is stored at below 40°F will quickly begin to spoil, so keep an eye out for any ice crystals on the fish’s flesh or condensation inside of its package.-Swordfish spoils faster than most other types of fish because it has very little fat and no protective skin. If you eat swordfish when it begins to go bad then you can experience some serious food poisoning symptoms such as nausea, diarrhea, vomiting etc…so stay away from buying old smelling fish!

The best way to pick a good quality swordfish is by looking for clear eyes, bright red gills that are free from slime and firm flesh with small scales near the tail end (if they still have them).

##4. How to buy swordfish

Swordfish should be bought from a reliable source.

Don’t buy from the back of trucks, or at seafood markets that have a lot of fish on ice sitting outside in the open air where there is no refrigeration.

When purchasing any type of fish or seafood, it is best to buy from a store with a high volume of sales. This way you know that the fish has been brought in fresh daily and sold quickly.

##5. What are the health benefits of swordfish

Swordfish offers many health benefits including:

-Omega-three fatty acids: Omega-three fish oil is known to help fight against heart disease and other cardiovascular diseases. It also helps increase the good cholesterol which fights inflammation in your blood vessels and arteries, while reducing bad cholesterol levels that can cause blockages and hardening of the arteries.

Swordfish offers about 23 grams of protein per 100g serving size. Protein rich foods are perfect for building muscle mass after a workout or any type of physical activity since they provide your muscles with essential amino acids needed to build new cells. Studies show that consuming adequate amounts of lean proteins such as swordfish may help reduce body fat .

The Biggest Mistake That People Make With Email Marketing

The number one biggest mistake people make with email marketing is people do not understanding the power, nor use the full potential of this application as a medium of communications.

People hate to be sold, but love to buy. Think for a moment. When you hear the story about someone who was sold something, is the ending usually favorable or unfavorable? On the other hand, if you buy something you really like, do you say “Someone sold this to me.” or do you say with pride “Look at what I bought”?

Email marketing is one of the simplest forms of dynamic communication today. Everyone has an email address. Some people even have email addresses for their pets. The Internet is a medium that is growing by leap and bounds. “Gillions” of website and mega gillions of email addresses. They are everywhere business cards, websites, promotional products, and even on bus benches.

People love information, especially FREE information. If you are able to deliver information that has a high perceived-value, you will find some taker-uppers to your offers. People will respond, it’s just human nature. If you build trust and deliver on your promises, people will listen to you and read your messages. Many, many eNewsletters are read religiously every day, week or month. When the newsletter is late or the publisher misses an issue, they hear about it.

Wait…I see a formula for opportunity, marketing success and profitability if the numbers are only halfway right. Let’s look at this picture functionally; you’ve got mega gillions of email addresses; and zillions of people who would buy almost any product or service, if it is packaged correctly. So let me process this. If I can identify a small loyal percentage of the zillions of people and get their email address then maybe I can hold [daily (I don't suggest it), weekly (you've got to have good stuff) or, monthly (great way to start)] dialogue with my subscribers via an eNewsletter and drop a little knowledge (value) on them to promote my business in a very innocent and professional manner, yet giving them value for their time spent with me. I like that idea; it works for me!

Over time, some people will tell other people about my eNewsletter and then people whom I don’t know nor have a relationship with will want to become a part of my mailing list because of something they heard about me from someone else. I’m not dreaming folks. I become the host of my own fan club. If you are not into viral marketing, you are missing the proverbial boat. This is powerful stuff! It is very simple and easy to get email addresses and see your mailing list grow 10, 20 or even 100 fold. Just ask for them for it! A little love goes a long way.

The next step is to develop a compelling message with an appealing/eye-catching user interface for your subscribers and then sending them out email messages on a regularly basis, (daily, weekly or monthly). The articles can be long or short. Short is better in most instances, until you master the concept. Use common sense for your industry and market niche. Remember the old sales adage. “Sell to Bob the way Bob wants to buy.” Don’t make it hard or difficult. Listen to your customers and give them what they want and what you promised.

Use your writing skills to position yourself as an expert in your field or profession. What’s going on? What do people in your realm of the world or business like to hear, see, do or have a general interest in? Find a topic or something you enjoy writing about. The last thing you need is another job. If you find an area you like or have a passion for, it will be easier when you sit down and put your pen to paper.

There is help for those who can’t or don’t write very well. There are many content providers from which you can purchase content for your eNewsletter. If your kid is a good writer, hire them. Where there is a will, there will be a way! In case no one before me told you, you will need to develop a convincing title that is likely to catch your audience’s attention or appeal to a need they have. Value, value, value. Everyone enjoys listening to that same radio station WIIFM (What’s In It For Me). Speak to your subscribers in a way that addresses the issues that are important to them and use testimonials whenever possible.

With the number of people you meet everyday you could quickly and easily create a database of thousands of names that could easily grow exponentially into many thousands of names and email addresses if you put action behind your plan to get started. A growing list of small and medium sized firms and civic associations is making huge amounts of money and collecting liberal donations by putting the power and potential of email technology to use to build and enhance their relationship with their members and communities.

Not everyone is your customer! You can do quite well with a small population of loyal subscribers who like you, trust you, and respect you. There is software that makes it possible to quickly and easily create appealing email messages, build and manage large email lists, send personalized targeted messages, and track your success.

The potential is to provide high perceived-value in the customer’s mind to establish TOMA (Top of Mind Awareness). Ideally every 8 to 14 days you should sent a new message to your target audience. Remember it may takes 7 or 8 tries just to get invited on to their safelist. Some people will read every issue of your eNewsletter strictly from their junk email folder. People are stingy about letting you into their life. With so many messages coming from so many different directions daily, you have to compete to make a serious impact to get some of their precious time. Committing to read, review or just look at your email is a serious act of loyalty on behalf of your customer. Your opt-in mailing list of people who love you, trust you and have done business with you before can generate a substantial consistent income for years to come

Don’t get it twisted; they’re doing you the favor. If they don’t like what you have to say, or the way you say it, they will just click delete, quicker than a heartbeat. The real potential is to be the favored eNewsletter that people look forward to reading issue after issue, follow recommendations from, refer to their friends, make your sales swell and expand the size and scope of your business while allowing you do the one thing you do best, talk passionately about your organization or subject of interest.

Speak in your eNewsletter about how you bring value, solve problems, save money, reduce time and effort, or provide solutions to problems your customers face. Humor also works. The question becomes in your customer’s mind; why should I give you my fat wad of cash for your itty-bitty bag of what did you say it was? With today’s technology it is really simple, easy, and affordable to set-up and start a successful email marketing campaign that requires little effort on your part. You can also track your results and manage you email lists as about 37% of all email address change over any given year.

Something very important, kindly respect people’s privacy. Be upfront and straight with them as to how you handle their personal information. Trust is very fragile. If they ask to be removed from your list, make it easy. Leave the tricks to unsubscribing them or keeping them on your list to the magicians. It is bad behavior for a web marketer to refuse to unsubscribe any user or make it difficult. Don’t waste your time with people who don’t want to hear from you. Your reputation and credibility are too important. Frankly, there are bigger fish to fry and other people who need what you offer. Stay focused.

Asking permission, keeping it simple and giving value is the formula for making the power and potential of the Internet and email marketing deliver results that increase sales to overflow your barns. It is the hardest easy work you can ever do.