The Use of Links on Email Marketing

One of the key elements that generally helps to distinguish direct marketing campaigns from advertising is the fact that a marketing campaign seeks to provoke an action more or less immediate in the receiver. Naturally, email marketing is quicker to provoke an action in the receiver because of its interactive nature. The response from the receiver is immediate.

The most common reaction elicited by email marketing is expressed by clicking on a link or an icon. Some responses may even involve calling a 1800 number or request some vendor to call back. The main goal of email marketing is leading people into acting. There are various techniques that email marketers use to encourage people to click on a link or to send emails.

The main action in email marketing may be implicit, but the receiver of the email needs to feel attracted to clicking on icons. This can be done by the use of the appropriate trigger words or a series of appealing images. It is a proven fact that when a piece or advertisement has the “click” in it, it draws attention to it and therefore increases the amount of times it is clicked.

Email marketers use their creativity to come up with new words and terms every day in order to encourage the customer to want to know more about the product.

Clicking is everything in an email marketing campaign. Marketers want their customers or receivers of the information to click in the different links in the text. For this purpose, it is the job of the marketer to make sure that the links are easy to follow and prompt the site that contains the information they want.

Studies have shown that in an offer for a product using both an image and some text with a link, the link text records the most clicks. If the offer relates to a specific product, you can also insert a direct link to the product, which will avoid the user to go through the preliminary pages.

There is a proliferation of the usage of links in email marketing. If the message is relatively long, do not hesitate to increase the presence of a link within the message. It is always to offer the user a link to visual range and a mouse, without recourse to the lift frame is necessary.

The use of an accelerator or incentives in email marketing. As in traditional direct marketing, an accelerator in the form of a bonus or gift reserved for first responders or linked to a deadline for response is a technique to increase response rates.

Internet Marketing Strategies for Network Marketers

From splash pages to capture pages, landing pages to signup forms, Network Marketing has been a part of the Internet for many years now. So if that is true why it is there seems to be so much confusion as to the vast opportunities that are currently available for Network Marketers that want to take their marketing campaign online with a Bang.

Email Marketing:

There are many great Email Marketing Websites and Applications, one of the most popular seeming to be aweber and get response. These Email Marketing platforms allow you to create an informative email marketing campaign to follow up with your subscriber list and give quality content or recommend products and services.

If you do a good job at providing your subscribers with good content regularly that they want to read, the more they will look forward to opening your emails when you send them out. This will lead to your subscribers being more open and receptive to buying what you offer or joining you in your company

Personal Landing Pages:

At times it is easier to promote your own domain then one that appears to be an affiliate link website. By purchasing a low cost domain from a Registrar such as GoDaddy you can then direct people to your affiliate site using a more personalized custom and often more search engine friendly website address.

The best part is instead of just forwarding your domain to your affiliate website you could even have a one page website put together with a contact form, to capture email addresses and further optimize your page with various search engine optimization techniques to have your site appear even prior to your Corporate site itself.

Social Media Marketing:

Utilizing various Social Media Platforms your Network Marketing Campaign can reach groups and numbers that you only dreamed about.
From Facebook Fan pages to Tweeting on Twitter. Creating your own LinkedIn Networking Group, Pinterest your favourite product images and direct them with a description link to your affiliate website to purchase, these are just a few ways you too can use Social Media to your Advantage.

The best part is like everything else online these days, your social media efforts can also be automated, having various apps integrated into Twitter, Facebook, LinkedIn, etc. you can easily update all your social platforms with simply entering your info into one site.

Through these various social media platforms there are also various advertising methods to further entice visitors to your Facebook fan page, Twitter account, website/capture page, etc.

When you consider the number of people that are on Facebook and Twitter alone and the vast geo targeting techniques they have implemented it would be foolish to not integrate your Network Marketing Campaign Efforts to include a Social Media Marketing Campaign.

Another great social media platform for network marketers especially those who are not afraid to step in front of a camera is YouTube adding various playlists to your YouTube account such as Live Testimonials, News & Updates, Event Montages, etc. allowing yourself to even become a network marketing mentor through effective training videos you can better build your Brand through selling yourself as their guide as opposed to selling the product or service itself.

Automotive Advertising Agencies Shift Online Marketing to Social Networking and Individual Vehicles

The market shift from brick and mortar dealerships to virtual online showrooms has been confirmed with 93% of car shoppers turning to the Internet Super Highway vs. their neighborhood auto dealership or local car row to shop for a new or used vehicle. Of equal interest to auto dealers who have shifted their automotive advertising dollars to the Internet to follow their customers there is that automotive advertising agencies have confirmed that online car shoppers are often using the search engines to look for a specific vehicle, not an auto dealership. As a result, automotive advertising agencies have shifted their online messages to match the consumer’s request for information in more of a pull/push marketing strategy to promote their inventory using local search words and meta tags attached to individual videos of their vehicles vs. the old school push/pull methods that focused on delivering an auto dealer marketing message designed to drive customers directly to the dealers’ website.

The role of the real world auto dealership is maturing into an experience center to test drive vehicles, take delivery — for now — and service the vehicles during their life cycle. Newly developed virtual world auto dealerships are also taking on a new role in the retail auto industry with new technologies that are crashing through the glass wall that used to limit what could be accomplished on the World Wide Web.

Marketing tools using SEO and SEM techniques tied to individual vehicle videos linked to micro-sites with specialized information is more transparent and relevant than driving internet shoppers to a home page on an auto dealer’s website that requires further actions by the customer to drill down to what they need — information on a vehicle that they are interested in purchasing. Online shoppers are less often looking for an auto dealer than they are looking for a vehicle so why not cut to the chase and take them there directly? Google and other search engines have recognized the value of video and more targeted vehicle focused search results with index able vehicle videos taking a priority position over conventional postings and websites with similar local search criteria.

Once a shopper has landed on a vehicle why would an auto dealer want to drive them to an email, a phone call or any similar disconnect in the process directing them to their real or virtual showroom when new technology can answer all of the customer’s questions directly from the video player using integrated online transaction tools? Live two way video customer interaction platforms, like Argistics AutoTransaXion, and third party resources like Car Fax reports coupled with the ability to deliver credit applications, payment calculators and even a complete buyers order — real time — with CRM/DMS integration allowing a comprehensive desking tool for the auto dealer to push/pull all related information needed to actually sell the vehicle online and the required forms for the customer to buy it suggest that there is no longer a need to take the customer back up the sales funnel to the auto dealer’s website.

Comprehensive auto dealership websites are no longer the best — or at least the only — place for automotive advertising agencies to drive online customers to. Auto dealers who wish to survive in the growing virtual world on the Internet must be more focused on internet based tools and techniques that allow them to do it the customer’s way. They must provide online car shoppers with all of the information that they need to find and purchase the vehicle they want without having to fit the auto dealers’ selling processes based on an old and dated adversarial negotiation processes in either their real or virtual showroom where customers perceive that auto dealers will try to sell them something that they don’t want for more than they can afford?

Many vendor applications are currently available and being used by automotive advertising agencies to accomplish all of the above. AutoNation, for example, has recently announced their shift to centralized online transactions using Argistics AutoTransaXion’s customer interaction platform with their two way video transaction capabilities and Sonic Automotive has proven out the role of video to enhance conversions using SiSTer Technologies Video CarLot. Similar announcements by OEM and other technology vendors to the auto industry are expected to be released during the upcoming 2010 NADA Convention in Orlando Florida. As a result, the role of the brick and mortar dealership and their online marketing messages promoting the auto dealership vs. satisfying the needs of the to the consumer must change — and they will because they already are.

Similarly, the role of social networking for automotive advertising agencies anxious to monetize this new consumer driven media is also being accelerated by new technologies and automotive advertising vendor applications. Efforts by automotive advertising agencies to market directly to consumers through social media, B2C, have matured to more successful consumer driven marketing messages. New inventory driven third party websites like ronsmap.com apply new technologies that develop word of mouth, W.O.M., and customer to customer recommendations, C2C, which promise to be the preferred method of selling vehicles online in the foreseeable future.

Simply put, automotive advertising agencies must deliver customers the information that they want when, how and where they want it. All of these issues are addressed through the use of the Internet and new technologies that market vehicles over auto dealers, video vs. copy and recommendations from online friends vs. a self serving auto dealer trying to sell themselves vs. serving the needs of their potential customers.