Don’t Market With Postcards Before Finding About Every Door Direct Mail

Do you currently mail postcards for your business? This program can save you thousands over the course of a direct mail campaign. Every Door Direct Mail is changing the way that businesses market with postcards by allowing them to mail postcards with no mailing address. Do you want to make sure that every one of your neighbors know about your company? If so, this program is perfect for you.

Every Door Direct Mail Retail program started in March of 2011 and it allows US businesses to bring their marketing material to their local post office and mail for 14.2 cents per postcard. Previously to the start of this program the post office would charge 44 cents for a stamp. This new price equals a 66% savings off the cost of that stamp. Best of all, customers do not have to buy a mailing list or pay a mail house to prepare the mail for them. Never before has it been so easy for businesses to mail to their prospects.

The post office has created a website for EDDM that will allow you to target your address and pick all of the mailing routes in your area. Once you have decided which routes to mail, and print out the paper work from the website. Call up a printer and send them your artwork to print. Once you receive your printing back just bundle your postcards in increments of 50 and place your facing slip from the paperwork you received when you pulled your routes from the USPS site.

From there, take the paperwork and the printing to your local post office and your mail will be delivered within two days!

It really is that easy for customers to use the Every Door Direct Mail program to create mailing campaigns that are effective and inexpensive. We recommend putting an offer or a coupon on your postcard mailing and that way you can track the responses and value that you receive through the EDDM program.

Also, we recommend full color printing because that will give you the best bang for your buck when marketing to local businesses. Full color printing is less expensive than it has ever been before. This is a great time to use color printed postcards to market your business because the costs are lower than they have ever been.

We are confident that you will receive great value from the Every Door Direct Mail program should you choose to go the route of postcard marketing for your business.

Are You Making These 3 Common Mistakes With Your Massage Marketing?

Most massage therapists are rather nervous when it comes to marketing. They’ve spent money on various bits of marketing material or a website and seen very little results from it. In fact, there are very few MT’s out there who’ve really got to grips with making their marketing effective.

However, like most things, once you know a few simple steps to take and what you need to avoid, it’s actually extremely simple!

Here are a couple of common mistakes you’ll want to avoid, so you stop throwing your money down the “marketing mistakes drain”.

Mistake #1 – Trying To Sell The Features Of Your Massages
I’m sure you’ve heard the phrase “sell the sizzle not the steak”…. well the same goes for your massage business.

What benefits do your clients get from your massages? Because that’s all they care about!

Most MT’s try to sell their services on the features instead of these benefits. If you have a look at a few massage websites in your area you’ll see things like: “Helps improve your lymph flow”

The only people who know, or care about, what you’re saying are other MT’s. Joe Public, your target market, almost certainly has no idea what you’re saying. They just want to know if you can help them with a problem they’re having and what results they’ll get.

Solution – Avoid telling people how you do things and instead tell your audience what you can do for them, what the results will be and what’s in it for them. Answer the question “so what?” for your audience.

Mistake #2 – Trying To Be ‘Clever’ With Your Massage Marketing
I’m sure you’ve seen an ad on TV or in a magazine recently that made you wonder what exactly it was they were advertising!

A lot of big companies use this type of marketing and waste a lot of money doing so. When you have limited funds, as in a small business, you need to make sure your marketing is geared to getting you clients.

Anything else is purely noise. This includes fancy graphics, logos, letter heads and the look and feel of your marketing material. If it doesn’t add to your message and make your target market want your massages more, then it’s irrelevant. It’s as simple as that!

Solution – Give your audience an offer they can’t refuse, that solves their biggest problem and put it in language they can understand.

Mistake #3 – Using Marketing You Can’t Measure The Results Of
I’m sure you’ve done some marketing in the past for your business and wondered whether it was worth the price and effort or not…

You need to be able to measure the results of all of your marketing materials. Otherwise, how will you know if you want to repeat it again, or whether it was actually worth the time or money you put into it.

Solution – Use direct response marketing where know exactly how many people have seen your material, how many people book a session with you because of it.

Direct response marketing, is really the only sensible marketing for an MT. It has all the elements of:

* Building a relationship with your audience via a story they can relate to emotionally

* Giving them value so they understand more about their problem and what they need to do to solve it

* Speaking directly to them (instead of the usual egotistical “it’s all about me” marketing)

* Providing a clear, concise call to action so they know what to do next to solve their problem

* What benefits they’ll receive by having massages from you

If you avoid these 3 common mistakes in your massage marketing, you’ll soon know exactly what marketing materials you want to spend your money on because you’ll know precisely how effective it is… And frankly, who wouldn’t invest $47 in something that was going to make them $100+ ??

You want massage marketing materials that get people to actually call you and book an appointment. To find out how to do this request the free 7 Steps To Instant Clients program from Massage Marketing Made Easy.

Inspired by Craft Beer, Distillers Debut Beer-Barrel-Aged Whiskey

Craft beer and whiskey have a lot in common, so it’s no surprise that distillers are experimenting with aging their whiskeys in barrels formerly used for craft beers. Distillers are now aging their whisky in barrels which were formerly used to store craft beers such as stouts or porters. These whiskies have more flavoursome and aromatic qualities than regular ones, and they’re infused by the rich flavours of the beer.

Craft beer in London has made such a huge impact on the beer industry that it is now inspiring a new trend in the whisky world. Aging spirits is not an unusual practice but aging whiskeys in barrels which were previously used to store premium brews has made this beverage unique among its peers. This modern approach proves how much power craft beer carries over the alcohol industry, thus leaving no doubt about its huge impact on today’s society and culture at large.

Whiskey is typically aged in oak barrels to add flavour and colour to the drink, but when bourbon makers started using wine casks instead of new oak barrels, they noticed that the flavours from the wood were more subtle than before. The process of aging whisky in a cask which previously held another alcohol is called “finishing”, and it can have a drastic effect on the flavour of the whisky.

Whisky aged in beer barrels, or what is being referred to as “beer-barrel ageing”, has been gaining traction amongst distillers for many years now. While this type of spirit may seem like an oddity at first glance, there are several important reasons why producers choose to use these types of casks from time to time.

Beer-barrel-aged whiskey has been around since at least 2014 when Balcones Distillery released Waco Blue Lightning, a Texas whisky made from rye malt barley.

One major reason is the fact that used whisky/liquor barrels have already done their job creating flavour and aroma profiles so they can be re-used which will help drive down costs even more than they already have over previous decades. Some examples of beer barrel aged whisky includes Balcones Distillery’s Brimstone, Kentucky Artisan Oak Reserve and Angel’s Envy Bourbon.

The process starts by soaking a barrel in water or alcohol overnight then filling it with freshly brewed beer. Distillers are also using barrels, similar to those used for wines and bourbons, to make these whiskies that add more flavours into their products. Distillers are adding flavour enhancers into their products by taking inspiration from craft beers as they use barrels commonly found in wineries & breweries such as chardonnay & blue corn bourbon for making malt barley rye whiskey aged six months prior to being bottled.

After letting it sit for two weeks, brewers remove the spent grains and rinse out any remaining sugars before filling it up again with more of the beverage. Once this step is done, the brewers move on to the fermentation process which typically takes between four weeks for ales and several months for lagers. During this time, yeast is added to start converting sugars into alcohol while also imparting its own flavours in the mix through fruity esters. At some breweries, you can actually taste different types of yeasts that are available depending on what type of beer they’re making, similar to using various strains of hops. Brewers often describe their beers as being either clean or complex with most craft brews leaning towards the latter due to longer fermentation times allowing more nuanced flavours & aromas from both yeast and malt barley.

The most popular type of beer being used is porters because they’re dark enough to give depth without adding too much bitterness or sourness to the final product.

Craft distillers are following the trend of craft brewers and making whisky that is aged in barrels previously used to store their favourite brews. These new whiskeys offer a unique taste profile by combining the best of both worlds, but they also come with an increased price tag because these barrels cost more than traditional oak casks. This interesting phenomenon offers consumers a chance to get their hands on some really special spirits and indulge in something different while simultaneously supporting local breweries or wineries, and this is in addition to the new craft spirit movement which produces some excellent beverages such as The Lakes Whisky.