Internet Marketing Success – Top 5 Things You Must Do to Succeed in Internet Marketing

The invention and widespread acceptance of the internet has provided, without a doubt, the greatest opportunity to earn a life-changing income from the comfort of your own home. With some time, determination, and knowledge, you truly can set your own paycheck.

Here’s what you need to know:

1. The easiest way to get into Internet Marketing is to sell other people’s products. The vendor or publisher develops the product, you do the marketing, and they pay you a commission on every sale that you refer. This is called Affiliate Marketing and it can pay anywhere from 1% of the sale price all the way up to 90% or more.

2. You must have your own website. Without a website, your only real option for marketing is paying for traffic and “direct-linking” to the publisher’s site. This forces you to rely totally on the vendor or publisher to convert your leads into sales. Several marketing methods are available to buy traffic, but buying traffic for a direct-linking campaign can quickly get prohibitively expensive, In fact, some search engines have made a concerted effort to ban direct-linking.

3. Choose a reliable web hosting company. The last thing you want is to have stable income from your marketing efforts and have problems caused by your web host failing to keep your site running properly. Or worse, shutting their doors and taking your website with them.

4. Your website must be search engine friendly. In order to build a long term, stable income, you need to depend on “organic” traffic. If you search for something in Google, you will notice at the top and along the right side of the page links labeled “Featured Listings”. These links are paid using Adwords. You can get a lot of fast traffic this way, but long term income should be based on the rest of the search results. These are the organic results and they have two major benefits. First, they tend to be significantly more reliable, and second, they’re free.

5. Research your keywords. Use a tool like WordTracker or Google’s keyword tools to research your keywords. Every page on your site should be optimized for one main keyword, with two or three lesser keywords. Don’t overuse your keywords. Your writing should sound natural. Use “long tail keywords” when possible – someone that searches for “weight loss for teenage girls” is going to be a much more qualified prospect than someone searching for “weight loss”, assuming you’re marketing weight loss products to teenage girls, of course. ;-)

2 Ways To Use Direct Mail

Direct mail is a topic that not a lot of people want to get acquainted with. But for those who pursue direct mail, you should know that it’s a very good way to earn a lot of money quickly in your business. Direct mail is one of those strategies that are legendary, and still work today using the same principles based on decades ago.

Now there are some ways that you can add “bells and whistles” to your campaign to make it even more effective and boost your conversion rates, and it’s something that you should consider using if you want to make a lot of money with direct mail in your business.

So how can you make money with direct mail? Well it’s simple really. You can use it in a variety of ways. Here’s the first way:

1) After you generate a lead

When you run an ad and the purpose of that ad is to generate a lead, you will want to send your leads your package that intended to close the sale for you. Direct mail done this way can lead to incredible conversion rates. If you continue to use mail to your leads for up to 12 months, you will find that you can achieve conversion rates near 10% as opposed to the national average of just 1%.

The trick here is to generate a lead first. Once you have that lead, contact them on a monthly basis until they buy or if they tell you not to contact them anymore. Here’s another way to use direct mail:

2) Renting a mailing list

For most big businesses, this is where they obtain the names of people to mail to. The average response rate for this form of direct mail is 1% – so you see that there is a chasm between this form of direct mail, vs the other form where you generate a lead first.

The cost for the leads that you acquire can get quite expensive. Most list owners require a minimum of 5000 names to be rented before they release their list to you. This is just a general list of customers, but if you want to get more specific, you will have to pay more. Here’s an example.

Suppose you go and rent 5000 names, and you ask to have only people who are from California or Texas, who earn over $50,000 a year, who are all males, who has a Visa card, and who just paid the list owner $300 within the last 30 days. A list like this will be expensive, but because of the targeting that you are doing, your chances of having a direct mail campaign that succeeds will improve.

These 2 forms of direct mail marketing are something that you need to think about the next time you plan on rolling out with an advertising and marketing strategy. Make sure the intent is clear, and that you’re firm with your decision. This will give you the greatest chances of success in your business.

Good luck with using these tips to earn more money in your business today.

A View of Your Business Marketing Future

Let’s imagine…

….how your new website will serve you…

… after it has become a highly optimized, direct response website.

Because of your targeted search engine optimization, a potential customer sees your site within the top 10 results on Google, Yahoo or Bing. Clicking on the link, they are taken to your highly informative and interactive website. They discover your new blog with its weekly updates provides just the type of information they need to receive on a recurring basis. So, they sign up for your RSS (Really Simple Syndication) feed.

Next, they see the offer of a report, tip sheet or ecourse that provides exactly the guidance they need. To receive this product, they complete your response form. This form gathers their name, the entity they work for, a phone number and an email address. Upon completion of the form, they automatically receive the report through your auto-responder. The message tells them to be watching for their first copy of your newsletter, and lets them know they will receive notice when new information is uploaded to your website. Part of this new information will be the notice of the weekly blog post. Since all of this is automated, simply by the potential client completing the form, all of the rest occurs without intervention by your staff.

One more step takes place automatically. A designated person on your sales staff is automatically notified that a new potential client has registered. A prepared email from that staff person is automatically sent to the new registrant thanking them for requesting the report and providing personal contact information. Within 24 hours, one of your sales persons places a follow-up phone call. That call is the first time human intervention takes place. Everything up to that point is automated.

Key Components

The cornerstones of today’s internet marketing efforts include:

  • A fully search engine optimized, direct response website.
  • An active blog.
  • An email campaign.
  • Article and video marketing.
  • A well-rounded social media marketing campaign. Coupled together, these interwoven pieces will exponentially increase your market share.

Measurable Results

Internet Marketing is the only type of marketing able to provide detailed tracking information. Tracking is also available within your email marketing system. With a full service email marketing system you know how many of your messages reached their destination, and if there are any links within the body of your message, you can track how many clicks that link received. Your system will also track how many email addresses were undeliverable and if anyone made any complaints against your email marketing program.

Article and video marketing will increase your page rank in search engine results while also increasing your Know-Like-Trust (KLT) factor. Social media marketing exponentially increases your KLT factor while simultaneously providing a platform for viral marketing that reaches into markets you would probably have no other way of reaching.