The Direct Mail Game – Be In It To Win It Or Go Home

Direct Mail is one of the most powerful tactics used in marketing different products and services. If done correctly, it can surely be an instrument to boost your sales and investment returns. It’s competitive and time consuming, but it works. You better be ready to compete on a whole new level. Thankfully, technology has lowered the costs of entry for direct mail campaigns.

Have you ever asked yourself why is it called direct mail? Well, it is called so because it asks for a direct response from its recipients. Mail can be sent in a form of a letter, post card, door hanger, or other stuff that catches much attention.

There are also a lot of factors that affect the response rate of every direct mail campaign. Quality of the list is one of these factors. Timing of the mailing is also another factor since time of the week, month, or year that you send your mail to your targeted clients also has an effect on the response rate of the customers.

Response rate is also affected with the quality of the mails that you’re sending. A mailing piece should have the following components like well-thought headline, good consumer benefits, well-established credibility, good offer and good quality of paper used.

To achieve great results in your direct mail campaign, it is necessary that after every campaign you keep track on the timing, the special offers given, response rates, and sales that are generated. Through this analysis, you can work on the things that need improvement and changes to boost more your sales growth.

While doing the analysis, don’t be fooled with very high response rates. Of course having 100 responses and 2 sales is not that impressive compared to 5 responses and 4 sales. While it is good to have high response rates, generating much higher sales through your marketing investment is still the ultimate measurement of success.

Going back to the components of a well-made direct mail piece, it’s essential that you consider if the mail that you are making is actually addressing the concerns and needs of your clients.

If you want it to grab attention, don’t send out a vanilla or, shall we say, a “yellow-paged” type ad.

A Good Mailing Piece Should:

  • Be personalized if possible (Use PURLS or personal URLS on your print ads. Send people to their very own personal URL!)
  • Be crafted as an ad in letter form
  • Address the concerns of the recipient
  • Be stated in terms of benefits rather than features or advantages
  • Highlight the things that set you and your service/product apart
  • Ask for a direct response from the recipient; and
  • Include an incentive to take action now.

So to wrap up, direct mail can be a great instrument in boosting your sales if done correctly. While crafting your mailings, you have to always check your marketing investment and at the same time track the timing, response rate, conversion rate, and the sales generated as a result of your direct mail campaign.

If you craft an excellent direct mail piece and run a campaign often, you’ll be better positioned to reach your targeted sales sooner than what you were expecting.

Easy Money From an Affiliate Marketing Network Program

There is an incredible amount of work and effort that goes into a high profit marketing campaign. As any really successful and actively involved affiliate marketer will tell you, making a lot of money in this business requires hard work and a good sense of direction. While you must put forth an effort to succeed in Internet marketing, working smart brings you to making money faster than plain old hard work. This is where a good sense of direction becomes really valuable. If you don’t know what you’re doing, no amount of hard work will ever pay off. To simplify the complexities of this fabulous money making industry you would be wise to join an affiliate marketing network program.

Are there advantages to working with a team as opposed to being independent? Members of affiliate marketing network programs have constant support and knowledge bases in place. The independent marketer only gets support from the providers of different tools and services they use to build their business. Ultimately, having the support of the network and all the tools and info you need at your fingertips makes you task so much easier than trying to do this on your own.

Not everyone is suited for braving the journey of being an independent affiliate marketer. There is so much money to be made in the affiliate marketing arena online that there is plenty of profit available to both the independent enterprises and those who work within an affiliate marketing network program. Many people who would enjoy the financial rewards to be gained in marketing do far better as a member of a network. When you weigh the options between the two sides of marketing approaches, the benefits available in a marketing network program are a bonus of great proportions.

Your support team will walk you through affiliate marketing one step at a time, in the right order. That’s one of the dilemma’s new marketers have when operating independently. Knowing what to do when is very important. Applying thorough research to target market knowledge must be done properly if you are to see a fast line of revenue appear. When you become a part of an affiliate marketing network program, you aren’t struggling through figuring this all out on your own.

The process of putting together a campaign and building the necessary websites and ads is vital. Good design and directing the visitor to the action you want them to make has to work from the day the campaign goes live. Yes, independent marketers do launch campaigns and by watching results like a hawk they see where to change things to get better desired results. As a member of an affiliate marketing network program you’ll have the advantage of building flawless marketing campaigns right from the start.

Everything you need to create a fast payoff is right where you need it in a marketing network. From keyword lists and niche market measurements to website design featuring well written content, beautiful ads and imagery is obtained simply by accessing the membership areas. Without a doubt, you will be able to make money far faster as a member of an affiliate marketing network program. It should be very simple to see how much time consuming work is already done for you. If that isn’t working smarter, I don’t know what else you could call it.

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Four Small Business Direct Mail Marketing Campaigns That Say “Remember Me”

With direct-mail marketing persistence is a virtue. Your mail piece may find that one prospect that is ‘ready to buy what you’re offering right now’, but in most cases the recipients of your direct mail marketing piece are those that are categorized as the ‘buying in the future’ or ‘thinking about it’ categories. Your persistence will pay off when prospects in those categories move to the ‘ready to purchase’ category. There are four types of direct mail marketing campaigns discussed in this article.

1. Tip-of-the-Month Series

A monthly mailing is the easiest way to achieve consistency. The content for those mailings should be something that you know a lot about. Your tips need to be related to what your product/service is. Think about what your customer would use or need either right before or after they buy your product. What issues are your prospects facing and think of several solutions (not just buying your product/service).

If you’re a Real Estate Agent, for example, one issue your prospect may face is a growing family and the house is too small. Your solutions would be tips about how to put on an addition, remodel, or find a larger house.

Keep your tips relevant to what your product/service is and it will provide two benefits for you. First, you will be seen as an expert in your field. Secondly, you become a pre-qualified vendor in the prospects mind and they will be more inclined to work with you when they are ready to purchase what you’re offering.

2. Recognition Campaign

This campaign identifies and rewards your existing customers by saying ‘thank you’. It is suggested that you tone down the marketing when using this approach. When you’re sending a ‘thank you’ leave the sales pitch off completely. This is very effective for your existing customers to keep you ‘top of mind’ and refer you to others.

Use this approach to single out your targeted prospects. Start by making them an exclusive offer your general mailings do not. Explain why they are receiving mailings from you and what to expect to receive each month. Keep the sales pitch in but the personality of your message should over shadow it.

3. Pre-/Post-Sale Campaign

Use this campaign to follow your prospect throughout the entire purchasing cycle resulting in customer follow-up. This will create consistency, repetition and follow-up.

Let’s look at a window replacement example:

A company makes a sale to replace several windows and sends postcards to other homes in the area announcing that they will be in the neighborhood. Once the windows are in (make sure your yard sign is in the front yard), the company sends another card to reflect this, and then begins mailing to the area on a regular basis. The company is now developing recognition in the target area. All postcards need a strong call to action providing the recipient a reason to contact them, see the house with new windows, or visit the company’s website.

With this campaign you show prospects what you can do and then ask if you can do it for them.

4. Drive To Your Website

Direct-mail postcards will drive prospects to your web page. The postcard informs your prospects about a free gift, great discount offer, or a Special Report on your website to get them there. Once they are on your website you want to keep them there. Ensure you have a content rich website with information that will be valuable to your prospect. With this campaign you draft a plan about when you will update your website and with what type of information. Use the postcards to announce your updates and the value to the prospect to visit again.

Postcards are cost effective and work well by themselves and/or with other marketing mediums like e-mails, telephone calls, or even sales calls. Establish a frequency and you will be top-of-mind in your prospects eyes for very little money.

These are just a few of the ways you can campaign with direct mail. Experiment to find a plan that suits your particular situation, your products or services, and then see it through. You may find that a combination of these will produce new leads and generate increased sales. A successful direct mail campaign will say ‘remember me’.