Inspired by Craft Beer, Distillers Debut Beer-Barrel-Aged Whiskey

Craft beer and whiskey have a lot in common, so it’s no surprise that distillers are experimenting with aging their whiskeys in barrels formerly used for craft beers. Distillers are now aging their whisky in barrels which were formerly used to store craft beers such as stouts or porters. These whiskies have more flavoursome and aromatic qualities than regular ones, and they’re infused by the rich flavours of the beer.

Craft beer in London has made such a huge impact on the beer industry that it is now inspiring a new trend in the whisky world. Aging spirits is not an unusual practice but aging whiskeys in barrels which were previously used to store premium brews has made this beverage unique among its peers. This modern approach proves how much power craft beer carries over the alcohol industry, thus leaving no doubt about its huge impact on today’s society and culture at large.

Whiskey is typically aged in oak barrels to add flavour and colour to the drink, but when bourbon makers started using wine casks instead of new oak barrels, they noticed that the flavours from the wood were more subtle than before. The process of aging whisky in a cask which previously held another alcohol is called “finishing”, and it can have a drastic effect on the flavour of the whisky.

Whisky aged in beer barrels, or what is being referred to as “beer-barrel ageing”, has been gaining traction amongst distillers for many years now. While this type of spirit may seem like an oddity at first glance, there are several important reasons why producers choose to use these types of casks from time to time.

Beer-barrel-aged whiskey has been around since at least 2014 when Balcones Distillery released Waco Blue Lightning, a Texas whisky made from rye malt barley.

One major reason is the fact that used whisky/liquor barrels have already done their job creating flavour and aroma profiles so they can be re-used which will help drive down costs even more than they already have over previous decades. Some examples of beer barrel aged whisky includes Balcones Distillery’s Brimstone, Kentucky Artisan Oak Reserve and Angel’s Envy Bourbon.

The process starts by soaking a barrel in water or alcohol overnight then filling it with freshly brewed beer. Distillers are also using barrels, similar to those used for wines and bourbons, to make these whiskies that add more flavours into their products. Distillers are adding flavour enhancers into their products by taking inspiration from craft beers as they use barrels commonly found in wineries & breweries such as chardonnay & blue corn bourbon for making malt barley rye whiskey aged six months prior to being bottled.

After letting it sit for two weeks, brewers remove the spent grains and rinse out any remaining sugars before filling it up again with more of the beverage. Once this step is done, the brewers move on to the fermentation process which typically takes between four weeks for ales and several months for lagers. During this time, yeast is added to start converting sugars into alcohol while also imparting its own flavours in the mix through fruity esters. At some breweries, you can actually taste different types of yeasts that are available depending on what type of beer they’re making, similar to using various strains of hops. Brewers often describe their beers as being either clean or complex with most craft brews leaning towards the latter due to longer fermentation times allowing more nuanced flavours & aromas from both yeast and malt barley.

The most popular type of beer being used is porters because they’re dark enough to give depth without adding too much bitterness or sourness to the final product.

Craft distillers are following the trend of craft brewers and making whisky that is aged in barrels previously used to store their favourite brews. These new whiskeys offer a unique taste profile by combining the best of both worlds, but they also come with an increased price tag because these barrels cost more than traditional oak casks. This interesting phenomenon offers consumers a chance to get their hands on some really special spirits and indulge in something different while simultaneously supporting local breweries or wineries, and this is in addition to the new craft spirit movement which produces some excellent beverages such as The Lakes Whisky.

How to Not Get Your Direct Mail Promotions Thrashed

Marketing by means of direct mail promotions have become one of the most preferred trends in promotion and advertising. Over the year, it has proven its value especially for small-time businesses that are promoting their product and services.

But then, the most frustrating problem that is encountered using this strategy is junk mail. Oftentimes, your direct mail promotions are considered junk by its receivers. This is because inboxes are full of them. Every day, those kinds of mails are taking over most of the space in the mailboxes. And people are not too happy receiving them.

In addition, they are also aware of spam. Email services nowadays have built in capabilities that warn people about the kind of mail that they are receiving. Most of them delete these spam mails even before people can read them.

There is a big possibility that your mail is considered as one. This means that you are being shut down before you can introduce yourself.

In spite of all these things, companies and businesses are still direct mails to potential customers. Why? Because this has proven to be an effective marketing strategy.

It is true that people junk mails before opening them. It is also true that most of them read first or scan through them before they click on the delete button. That is the time when they will decide if you mail is worth keeping and reading.

Once they see that you have in you something that they need, some will even respond and will wait for further communication from you. This is the start of a good business relationship between the two of you.

The thing to remember is that your direct mail promotion should grab your readers the very first time they see it. According to surveys, the more readers read about the product or services, the more they are inclined to avail of those.

This principle can be seen from media and print advertisements. People are usually presented by a product over and over. Those who do not have a need for it at the moment will not be interested immediately. But then, when the time comes for that need, the first thing that they will want is the product that they have seen many times in the past.

There are even cases that even though people do not need these things, they are enticed into buying them because they find the endorsement attractive and appealing. And without further ado, they will have that product in their possession in no time.

The same thing should be applied to direct mail promotion. You have to make sure that the persons getting them are targeted. This basically means that you have to send them to people that might be in need of your product or service.

Even if they do not have a need for it at the moment, they should get interested enough to inquire more about what you offer them. This may be because they are curious and want to get more information about it.

Keep in mind that the statistics are showing the small percentage of response being generated by direct mail promotions. This is why you should make your mails more attractive and interesting at all times.

Base it from your own experience. What kind of mails attracts you? Differentiate them from those you consider junk. From there, you can expand that concept and be one of those who are earning more money through direct mail promotions.

The Biggest Mistake That People Make With Email Marketing

The number one biggest mistake people make with email marketing is people do not understanding the power, nor use the full potential of this application as a medium of communications.

People hate to be sold, but love to buy. Think for a moment. When you hear the story about someone who was sold something, is the ending usually favorable or unfavorable? On the other hand, if you buy something you really like, do you say “Someone sold this to me.” or do you say with pride “Look at what I bought”?

Email marketing is one of the simplest forms of dynamic communication today. Everyone has an email address. Some people even have email addresses for their pets. The Internet is a medium that is growing by leap and bounds. “Gillions” of website and mega gillions of email addresses. They are everywhere business cards, websites, promotional products, and even on bus benches.

People love information, especially FREE information. If you are able to deliver information that has a high perceived-value, you will find some taker-uppers to your offers. People will respond, it’s just human nature. If you build trust and deliver on your promises, people will listen to you and read your messages. Many, many eNewsletters are read religiously every day, week or month. When the newsletter is late or the publisher misses an issue, they hear about it.

Wait…I see a formula for opportunity, marketing success and profitability if the numbers are only halfway right. Let’s look at this picture functionally; you’ve got mega gillions of email addresses; and zillions of people who would buy almost any product or service, if it is packaged correctly. So let me process this. If I can identify a small loyal percentage of the zillions of people and get their email address then maybe I can hold [daily (I don't suggest it), weekly (you've got to have good stuff) or, monthly (great way to start)] dialogue with my subscribers via an eNewsletter and drop a little knowledge (value) on them to promote my business in a very innocent and professional manner, yet giving them value for their time spent with me. I like that idea; it works for me!

Over time, some people will tell other people about my eNewsletter and then people whom I don’t know nor have a relationship with will want to become a part of my mailing list because of something they heard about me from someone else. I’m not dreaming folks. I become the host of my own fan club. If you are not into viral marketing, you are missing the proverbial boat. This is powerful stuff! It is very simple and easy to get email addresses and see your mailing list grow 10, 20 or even 100 fold. Just ask for them for it! A little love goes a long way.

The next step is to develop a compelling message with an appealing/eye-catching user interface for your subscribers and then sending them out email messages on a regularly basis, (daily, weekly or monthly). The articles can be long or short. Short is better in most instances, until you master the concept. Use common sense for your industry and market niche. Remember the old sales adage. “Sell to Bob the way Bob wants to buy.” Don’t make it hard or difficult. Listen to your customers and give them what they want and what you promised.

Use your writing skills to position yourself as an expert in your field or profession. What’s going on? What do people in your realm of the world or business like to hear, see, do or have a general interest in? Find a topic or something you enjoy writing about. The last thing you need is another job. If you find an area you like or have a passion for, it will be easier when you sit down and put your pen to paper.

There is help for those who can’t or don’t write very well. There are many content providers from which you can purchase content for your eNewsletter. If your kid is a good writer, hire them. Where there is a will, there will be a way! In case no one before me told you, you will need to develop a convincing title that is likely to catch your audience’s attention or appeal to a need they have. Value, value, value. Everyone enjoys listening to that same radio station WIIFM (What’s In It For Me). Speak to your subscribers in a way that addresses the issues that are important to them and use testimonials whenever possible.

With the number of people you meet everyday you could quickly and easily create a database of thousands of names that could easily grow exponentially into many thousands of names and email addresses if you put action behind your plan to get started. A growing list of small and medium sized firms and civic associations is making huge amounts of money and collecting liberal donations by putting the power and potential of email technology to use to build and enhance their relationship with their members and communities.

Not everyone is your customer! You can do quite well with a small population of loyal subscribers who like you, trust you, and respect you. There is software that makes it possible to quickly and easily create appealing email messages, build and manage large email lists, send personalized targeted messages, and track your success.

The potential is to provide high perceived-value in the customer’s mind to establish TOMA (Top of Mind Awareness). Ideally every 8 to 14 days you should sent a new message to your target audience. Remember it may takes 7 or 8 tries just to get invited on to their safelist. Some people will read every issue of your eNewsletter strictly from their junk email folder. People are stingy about letting you into their life. With so many messages coming from so many different directions daily, you have to compete to make a serious impact to get some of their precious time. Committing to read, review or just look at your email is a serious act of loyalty on behalf of your customer. Your opt-in mailing list of people who love you, trust you and have done business with you before can generate a substantial consistent income for years to come

Don’t get it twisted; they’re doing you the favor. If they don’t like what you have to say, or the way you say it, they will just click delete, quicker than a heartbeat. The real potential is to be the favored eNewsletter that people look forward to reading issue after issue, follow recommendations from, refer to their friends, make your sales swell and expand the size and scope of your business while allowing you do the one thing you do best, talk passionately about your organization or subject of interest.

Speak in your eNewsletter about how you bring value, solve problems, save money, reduce time and effort, or provide solutions to problems your customers face. Humor also works. The question becomes in your customer’s mind; why should I give you my fat wad of cash for your itty-bitty bag of what did you say it was? With today’s technology it is really simple, easy, and affordable to set-up and start a successful email marketing campaign that requires little effort on your part. You can also track your results and manage you email lists as about 37% of all email address change over any given year.

Something very important, kindly respect people’s privacy. Be upfront and straight with them as to how you handle their personal information. Trust is very fragile. If they ask to be removed from your list, make it easy. Leave the tricks to unsubscribing them or keeping them on your list to the magicians. It is bad behavior for a web marketer to refuse to unsubscribe any user or make it difficult. Don’t waste your time with people who don’t want to hear from you. Your reputation and credibility are too important. Frankly, there are bigger fish to fry and other people who need what you offer. Stay focused.

Asking permission, keeping it simple and giving value is the formula for making the power and potential of the Internet and email marketing deliver results that increase sales to overflow your barns. It is the hardest easy work you can ever do.