The Use of Links on Email Marketing

One of the key elements that generally helps to distinguish direct marketing campaigns from advertising is the fact that a marketing campaign seeks to provoke an action more or less immediate in the receiver. Naturally, email marketing is quicker to provoke an action in the receiver because of its interactive nature. The response from the receiver is immediate.

The most common reaction elicited by email marketing is expressed by clicking on a link or an icon. Some responses may even involve calling a 1800 number or request some vendor to call back. The main goal of email marketing is leading people into acting. There are various techniques that email marketers use to encourage people to click on a link or to send emails.

The main action in email marketing may be implicit, but the receiver of the email needs to feel attracted to clicking on icons. This can be done by the use of the appropriate trigger words or a series of appealing images. It is a proven fact that when a piece or advertisement has the “click” in it, it draws attention to it and therefore increases the amount of times it is clicked.

Email marketers use their creativity to come up with new words and terms every day in order to encourage the customer to want to know more about the product.

Clicking is everything in an email marketing campaign. Marketers want their customers or receivers of the information to click in the different links in the text. For this purpose, it is the job of the marketer to make sure that the links are easy to follow and prompt the site that contains the information they want.

Studies have shown that in an offer for a product using both an image and some text with a link, the link text records the most clicks. If the offer relates to a specific product, you can also insert a direct link to the product, which will avoid the user to go through the preliminary pages.

There is a proliferation of the usage of links in email marketing. If the message is relatively long, do not hesitate to increase the presence of a link within the message. It is always to offer the user a link to visual range and a mouse, without recourse to the lift frame is necessary.

The use of an accelerator or incentives in email marketing. As in traditional direct marketing, an accelerator in the form of a bonus or gift reserved for first responders or linked to a deadline for response is a technique to increase response rates.

Direct Mail Marketing: How Can You Reach New Customers?

Recently credit card companies discovered that direct mail marketing will work for their advantage. They also found out that the best way to be able to reach new customers is by direct mailing. According to a recent survey, 77% of consumers who were not customers before were already driven online. Before, credit card companies spent a lot of money for their massive marketing through T.V. and radio advertisements. But now they turn their heads to direct mailing campaign.

With direct mail campaign, credit card companies know that they can reach every place in the globe with lesser cost. They are now targeting new high school graduates or college freshmen. They know that a college student is very much eager to have a credit card in their wallets and the response rate from a college student is very high. As soon as they have graduated high school, college students are now receiving credit card offers through mails. And in most cases almost all college students whom they offered credit cards applied within months of mailing.

For smaller business, this is how direct mail marketing works for them. Let’s say that your products are golf gadgets:

Step 1:You should determine who purchases golf gadgets

Your product costs so much and mostly only men purchase golf gadgets. Clients aging between 30 to 45 years old with an annual net salary of $80,000 or more are the only ones who will most likely buy your products.

Step 2: You should determine the locations of your clients.

Your target clients should probably live in nice exclusive subdivisions or villages or have houses with values greater than $200,000. You can get your list if you will go to directories and gather contact information of those people who live in places like this or those people who live near golf courses.

Step 3: You should determine how many mailings

You should always plan ahead on how many mails you are going to send and when will you send them. Your golf gadgets are expensive items and usually if you are selling expensive items, it needs longer time for you to generate sales. This only means that you have to send more mails in order to be noticed by your targeted clients. The secret to generating more sales is that you should let your clients see your advertisements often. The more they see your advertisements the higher the possibilities that they will purchase your products.

Step 4: Consider your Design and Printing

Almost all of the printing houses have in-house designers that will assist you in designing your mailing piece for your targeted clients. When the design is already done the printing house will now print your mail piece. But, before you proceed in printing your mail piece, you should review and be sure that all texts are printed correctly. Check the grammar, the spelling and check if the design is pleasing to the eye.

Step 5: Start Mailing your Mail Piece

After printing your mail piece you are now ready to start sending your mails to your targeted clients. Let the mailing house do the job. A mailing house is a service provider who handles the addressing and the sending of the actual mails. They can deliver your mail piece in volume in a certain area by just giving them one address and the mailing house will deliver all the mails surrounding the area.

Using the services of a mail house is a much cheaper choice compared to sending mails individually through a post office. There are a lot of mail houses that can help you send your mail piece. Choose what is best for you.

Internet Marketing Success – Top 5 Things You Must Do to Succeed in Internet Marketing

The invention and widespread acceptance of the internet has provided, without a doubt, the greatest opportunity to earn a life-changing income from the comfort of your own home. With some time, determination, and knowledge, you truly can set your own paycheck.

Here’s what you need to know:

1. The easiest way to get into Internet Marketing is to sell other people’s products. The vendor or publisher develops the product, you do the marketing, and they pay you a commission on every sale that you refer. This is called Affiliate Marketing and it can pay anywhere from 1% of the sale price all the way up to 90% or more.

2. You must have your own website. Without a website, your only real option for marketing is paying for traffic and “direct-linking” to the publisher’s site. This forces you to rely totally on the vendor or publisher to convert your leads into sales. Several marketing methods are available to buy traffic, but buying traffic for a direct-linking campaign can quickly get prohibitively expensive, In fact, some search engines have made a concerted effort to ban direct-linking.

3. Choose a reliable web hosting company. The last thing you want is to have stable income from your marketing efforts and have problems caused by your web host failing to keep your site running properly. Or worse, shutting their doors and taking your website with them.

4. Your website must be search engine friendly. In order to build a long term, stable income, you need to depend on “organic” traffic. If you search for something in Google, you will notice at the top and along the right side of the page links labeled “Featured Listings”. These links are paid using Adwords. You can get a lot of fast traffic this way, but long term income should be based on the rest of the search results. These are the organic results and they have two major benefits. First, they tend to be significantly more reliable, and second, they’re free.

5. Research your keywords. Use a tool like WordTracker or Google’s keyword tools to research your keywords. Every page on your site should be optimized for one main keyword, with two or three lesser keywords. Don’t overuse your keywords. Your writing should sound natural. Use “long tail keywords” when possible – someone that searches for “weight loss for teenage girls” is going to be a much more qualified prospect than someone searching for “weight loss”, assuming you’re marketing weight loss products to teenage girls, of course. ;-)